home OutSoft / Expert Tips / How AI transforms UX design

How AI transforms UX design

Nika Romanenko

Head of UX / UI

May 15, 2025

3 min read

# AIUXDesign # UserExperience # DesignWithAI # UXOptimization # AdaptiveDesign # AIDrivenUX # UXUIDesign # AIInDesign

Artificial intelligence is making a real impact on how we design digital experiences — from personalizing content and adjusting interfaces in real time to predicting user behavior and improving accessibility.

In her latest Medium article, our Head of Design, Nika Romanenko, shares practical insights on how AI is being used in UX/UI design today. Drawing from real examples — including the AI-powered agent we’ve built at OutSoft to help convert leads into customers — Nika walks through the tools, techniques, and algorithms that are shaping smarter, more adaptive design.

The article touches on key topics like personalized user experiences (even down to tone of voice), AI-driven testing and optimization, adaptive interface design, and predictive analytics — all explained in an easy-to-follow, designer-friendly way.

Curious how AI can support your design work — or how to get started?
Read the full article on Medium for a detailed, experience-backed look at how to work with AI, not around it.

IT outsourcing from a business perspective

25/04/2025

Outstaffing

IT outsourcing from a business perspective

Learn how IT outsourcing is transforming business in 2025 — from AI and cloud to strategy, security, and smart scaling.

CRM systems: How to better manage relationships and communicate with customers

04/04/2025

CRM & RP System

CRM systems: How to better manage relationships and communicate with customers

Learn how to choose the right CRM, set up your sales pipeline, and improve customer relationships to make your business grow.

21/03/2025

Backend Development

Indexing and full-text search in backend development

Learn about indexing and full-text search in backend development—tools like Elasticsearch, OpenSearch, and more!

OutSoft at the “Food and Drinks for Tourism & HOST Industry” Forum

14/03/2025

Conferences

OutSoft at the “Food and Drinks for Tourism & HOST Industry” Forum

Read Outsoft’s insights from “Food and Drinks for Tourism & HOST Industry” Forum.

Mobile vs. Web app: Which one to choose?

28/02/2025

App development

Mobile vs. Web app: Which one to choose?

Explore the main differences, benefits, and challenges of mobile and web apps to make the right choice for your business.

21/02/2025

Conferences

Outsoft at E-commerce Berlin Expo 2025

Our insights from E-commerce Berlin Expo 2025: How AI, automation, and cross-border strategies are shaping the future of digital retail.

Data warehouse: Definition, components, architecture

19/02/2025

Business Intelligence

Data warehouse: Definition, components, architecture

Learn how a data warehouse helps businesses organize, analyze, and leverage data for smarter decision-making and improved operations.

14/02/2025

E-commerce

Top 5 Mistakes Businesses Make in E-Commerce and How to Avoid Them

Avoid common e-commerce mistakes! Learn to improve market research, website design, SEO, product content, and customer support for success.

Outsoft at Digital Transformation Week Global 2025

10/02/2025

Conferences

Outsoft at Digital Transformation Week Global 2025

Our insights from Digital Transformation Week Global 2025: Key trends in AI, cloud, automation, and cybersecurity shaping the future of digital business.

Transform Your Business with AI-Powered Chatbots

07/02/2025

AI & Machine Learning

Transform Your Business with AI-Powered Chatbots

Discover how AI-powered chatbots boost customer support, automate leads, cut costs, and enhance user experiences for business growth.

Multi-cloud failover Kubernetes architecture

29/01/2025

DevOps

Multi-cloud failover Kubernetes architecture

Learn how to build a resilient multi-cloud Kubernetes setup with AWS, Azure, CloudFlare, ArgoCD & Prometheus for failover & uptime.

Web Design Audit — Identifying Pain Points to Maximize Conversions

23/01/2025

Website audit

Web Design Audit — Identifying Pain Points to Maximize Conversions

Optimize your website with a web design audit. Identify pain points, improve user experience, boost conversions, and enhance brand credibility.

16/01/2025

Security Audit

What is a Security Audit and How Can It Benefit Your Small Business?

Learn how security audits protect small businesses from cyber threats, ensure compliance, build trust, and strengthen overall cybersecurity.

09/01/2025

E-commerce

E-Commerce: Trends, challenges and opportunities in 2025

Explore e-commerce in 2025 with insights into key trends, challenges and new opportunities for brands looking to stay competitive.

Securing CI/CD Pipeline:Strategies for safe and efficientsoftware delivery

20/12/2024

DevOps

Securing CI/CD Pipeline:Strategies for safe and efficientsoftware delivery

Get practical insights on how to secure your CI/CD pipeline effectively

All you need to know about SaaS application development

13/12/2024

Software Development

All you need to know about SaaS application development

Learn the essential steps for developing a SaaS application, from concept validation to design, development and growth.

10/12/2024

Conferences

Outsoft’s at Cyprus Fintech Summit 2024

Read Outsoft’s key takeaways from Cyprus Fintech Summit 2024.

06/12/2024

Conferences

Outsoft at Open Source Experience 2024

Discover Outsoft’s insights from Open Source Experience 2024, exploring AI, security, and collaboration shaping the future of open-source innovation.

06/12/2024

Business Intelligence

Turning data into insight: The power of business intelligence

Learn how Business Intelligence transforms raw data into actionable information, improving efficiency, profitability, and decision-making.

Improved cache performance with Redis-Local library

03/12/2024

Software Development

Improved cache performance with Redis-Local library

Check out our Redis-Local library: sync Redis and Local Cache for better performance during development and testing.

29/11/2024

Conferences

Outsoft at BEGE 2024

Read about Outsoft’s experience at the Balkan Gaming Expo 2024, exploring AI, partnerships, and the thriving Balkan gaming market.

Outsoft at ECOM21: Our insights from leading e-commerce conference

28/11/2024

Conferences

Outsoft at ECOM21: Our insights from leading e-commerce conference

Read Outsoft’s key takeaways from Ecom21, including AI, customer engagement and the sustainability of e-commerce innovation.

10 reasons to choose custom Website development

26/11/2024

Web Development

10 reasons to choose custom Website development

Check out the top 10 reasons why custom web development is better than templates and how it can help your business grow and perform better.

08/11/2024

DevOps

How DevOps drives business growth: Faster, safer and smarter

Learn how DevOps improves business outcomes by optimizing software delivery.

Disaster Recovery Plan — The Basics You Should Know

05/09/2024

DevOps

Disaster Recovery Plan — The Basics You Should Know

Learn how a disaster recovery plan can save your business during unexpected disruptions.

Kubernetes Security Basics You Wish You Knew Sooner

10/09/2024

DevOps

Kubernetes Security Basics You Wish You Knew Sooner

Kubernetes security top tips to secure clusters and containerised applications and avoid common vulnerabilities.

Types of Disaster Recovery Plans (DRP) — Explained in Simple Terms

12/09/2024

DevOps

Types of Disaster Recovery Plans (DRP) — Explained in Simple Terms

Check different types of disaster recovery plans like Cloud DR, virtualised recovery and more.

Web and Mobile Penetration Testing — Essentials

24/09/2024

DevOps

Web and Mobile Penetration Testing — Essentials

Essentials of Web and Mobile Penetration Testing, including key vulnerabilities, attack surfaces and testing techniques to strengthen app security.

10/10/2024

DevOps

Key Components of an Effective DRP

What makes a good Disaster Recovery Plan, from spotting risks to organising teams and choosing backup options.

Outsoft at eTrade Show 2025: Insights and Takeaways

31/01/2025

Conferences

Outsoft at eTrade Show 2025: Insights and Takeaways

Our insights from eTrade Show 2025: Key trends, industry discussions, and new opportunities in e-commerce innovation, automation, and digital transformation!