OutSoftOutsoft at E-commerce Berlin Expo 2025
On February 19-20, 2025, Outsoft participated in E-commerce Berlin Expo, one of Europe’s leading trade fairs for digital commerce. The event gathered over 11,000 industry professionals, 250 exhibitors, and 70 expert speakers, providing a platform to explore the latest trends in AI-driven e-commerce, automation, logistics, and cross-border trade.
Prospects of e-commerce in 20205
Represented by Yana Skoryna, VP of Growth, and Alexandra Grekova, Partnership Manager, Outsoft engaged in discussions with retailers, tech providers, and logistics experts. The event focused on how AI and automation are transforming online shopping experiences, supply chains, and marketing strategies. Topics such as customer behavior analytics, omnichannel commerce, and payment innovations were at the forefront of discussions.
Our takeaways from the Expo
- AI-powered personalization – Retailers are leveraging machine learning and data analytics to deliver personalized shopping experiences and improve conversion rates.
- Cross-border commerce – European e-commerce continues to expand, with businesses investing in localized content, payment solutions, and logistics networks to optimize international sales.
- Automation in logistics – Robotics and AI-driven supply chain management are reducing operational costs and enhancing delivery speed.
- Sustainable e-commerce – Many brands are prioritizing eco-friendly packaging, carbon-neutral shipping, and ethical sourcing as part of their long-term strategies.
Final thoughts
E-commerce Berlin Expo 2025 showed how digital retail is transforming. AI, automation, and cross-border strategies are changing the industry big time. The main point was pretty clear – businesses that invest in personalization based on data, efficiency in their supply chains, and sustainable solutions are going to be the ones leading the next phase of e-commerce growth. As customer expectations rise, the focus is shifting toward seamless omnichannel experiences, real-time logistics, and innovative payment solutions. Outsoft will continue to use these insights to drive innovation and help businesses to grow.
