Premium Italian Beauty Salon

About project:

Client Overview:

Our client, a well-known luxury beauty brand with a strong position in the Italian market, was looking to increase its digital footprint and expand its customer base. Despite its loyal following, the brand recognized the need for a reliable online platform to effectively show its products, services and share experiences. The goal was to create a website that captures the brand image while still driving sales and building customer loyalty.

Services:

UI/UXSEO OptimizationWebsite DevelopmentCyber Security AuditBI

Tech Stack:

WordPressAPI: Custom-builtGoogle AnalyticsHotjarWhatsApp integrationSEO

Timeline:

3 weeks

The challenge

Transition from Social Medias to a Full Website

The client wanted to move from being a purely social media page to a full-fledged website that could serve as a marketing tool and customer acquisition channel.

Brand Representation

The new website needed to present the salon's premium brand, showing Italian elegance and luxury that their services are known for.

Increase Client Engagement and Conversions

The site had to be designed not only to attract new visitors but also to convert them into loyal customers and students of their academy.

OmniChannel Integration (WhatsApp, Telegram, Email, Viber)

Integrating multiple communication platforms like WhatsApp, Telegram, Email, and Viber was relatively straightforward. This integration helped streamline communication and improve customer engagement.

Solutions Implemented

Website development

We launched a website using WordPress platform, ensuring that it perfectly matched the luxurious and elegant vibe of the brand. The design focused on showcasing the salon’s services and academy in a visually appealing way that resonated with their premium customer base.

User experience

To make communication with potential customers easier, we have integrated a convenient contact form. This allowed visitors to ask about services, make appointments and get more information about the academy's programs – in one click directly on the site.

Content Marketing Strategy

We prepared engaging content, including product descriptions, blog articles, and tutorials, to educate and inspire customers.

SEO Optimization

To increase the visibility of the website, we implemented proven SEO strategies, focusing on relevant keywords, optimizing the structure and technical side of the website.

Data-Driven Optimization

To obtain important information about user behavior and platform performance, we implemented Google Analytics and Hotjar. These tools provided the customer with data-driven insights to continuously optimize the platform.

Results

• The transition from social media to a full-fledged website allowed the salon to reach a broader audience from search engines, effectively attracting new clients and students to their academy.

• The integration of a contact form provided a straightforward way for clients to connect with the salon, leading to an increase in bookings and inquiries.

• With the use of analytics and A/B testing, we continuously optimized the site’s performance, resulting in higher engagement and conversion rates.

• The SEO efforts ensured that the website ranked well in search engines, driving organic traffic and increasing the salon’s visibility in Rome.