Website for Ja Umzug and Logistics in Germany – Launch and Localization

About project:

Client Overview:

Ja Umzug and Logistics, a leading European logistics company, contacted us with the request to expand its operations into the German market. To effectively reach and engage new customers, they required a website made specifically for the German audience. The primary objective was to establish a strong online presence that generates leads and supports sales growth.

Services:

UI/UXSEO OptimizationWebsite DevelopmentCyber Security AuditBI

Tech Stack:

WordPressAPI: Custom-builtGoogle AnalyticsHotjarWhatsApp integrationSEO

Timeline:

4 weeks

Challenges

Market Localization

Adapting the company's brand and message to resonate with the German market while keeping brand image and unicity.

Digital Sales Channel Establishment

Transforming the website from a simple informational platform into a fully functional sales channel capable of handling customer inquiries and conversions.

User Experience Optimization

Creating a website that not only attracted visitors but also encouraged engagement and conversions was a key challenge.

OmniChannel Integration (WhatsApp, Telegram, Email, Viber)

Integrating multiple communication channels, such as WhatsApp, Telegram, Email, and Viber, into the platform posed a significant challenge. Ensuring seamless customer interaction across these channels while maintaining consistency in service and support required careful planning and technological adaptation.

Solutions Implemented

Website Localization

We chose WordPress as the basis for the website, which we adapted to reflect the corporate identity of Ja Umzug and Logistics and to meet the needs of the German market. The flexibility of the platform made it possible to quickly adjust it as the company's activities in Germany grew.

Sales Funnel Optimization

To transform the website into a sales channel, we implemented clear call-to-actions and lead capture forms guiding users through the customer journey.

User Engagement

To improve customer engagement, we integrated WhatsApp directly into the website, enabling real-time communication and order placement.

SEO

To track user behavior and collect the needed data we used Google Analytics and Hotjar. This information became the basis for our A/B testing, optimizing the website for better performance and conversions.