Launching Corporate Website for Greenwood Developer

About project

Client Overview:

Greenwood, a well-known real estate developer, wanted to create a strong online presence that accurately reflected their brand identity and provided potential customers with up-to-date information about their properties. The goal was to create a website that would serve as a digital portfolio for the company’s projects and generate leads.

Services:

UI/UXSEO OptimizationMobile-First Website DevelopmentBI

Timeline:

3 weeks

Tech Stack:

WordPressAPI: Custom-builtGoogle AnalyticsHotjar

Challenges

Brand Identity Alignment

Moving the Greenwood brand identity into a digital format was a major challenge. Ensuring that the website effectively communicated the company's values, aesthetic and target audience required a deep understanding of the brand.

Data Integration Complexity

Maintaining real-time synchronization between the website and the client's ERP system for real estate information was a technical challenge. Ensuring data accuracy, consistency and timely updates required robust integration and error handling mechanisms.

User Experience Optimization

Creating a user-friendly and engaging website that effectively showcased properties and drove conversions required in-depth user research and iterative design.

Solutions Implemented

Brand book for company presentation

We began by designing and developing a brand book that captured the essence of Greenwood. This brand book served as the foundation for the website's visual identity, ensuring that the site reflected the developer's values and aesthetic.

Enterprise resource planning (ERP)

To ensure that the website always displayed the most up-to-date information on available properties and conditions, we proposed and implemented an integration with Greenwood's ERP system. This API integration allowed real-time updates on the website, providing potential clients with accurate information.

User-Centric Design

As the website platform we chose WordPress for its flexibility and scalability. We prioritized user experience by doing deep user research to understand the needs and preferences of potential customers.Our team has optimized the design and navigation of the website to make it more user-friendly.

Performance Optimization

To ensure a fast and responsive website, we implemented performance optimization techniques, including image compression and code optimization.

Data-Driven Optimization

By using analytics data from Google Analytics and Hotjar, we were able to continuously optimize the platform, resulting in better user engagement and conversion rates. These tools provided the customer with data-driven insights which they can use in the future.