EduPlatform – Creating a Financial Literacy Platform for Children

About project:

Client Overview:

EduPlatform is an educational platform designed to teach children financial literacy in an engaging, interactive, and fun way. The project aims to equip children with essential financial skills by leveraging innovative technologies, gamification, and family-oriented learning activities.

EduPlatform’s target audience includes:

Parents: Aged 30–45, with school-aged children. They are invested in their children’s education and are willing to spend on tools that offer practical value.
Educational Institutions: Schools looking for supplemental resources to enhance their curriculum.

Learning Enthusiasts: Parents or guardians who seek engaging ways to teach life skills outside of traditional schooling

Services:

UI/UX DesignConcept TestingGamification DevelopmentParental DashboardCybersecurity Audit

Tech Stack

React.jsNode.js with Express.jsMongoDBAWSGoogle Analytics and HotjarChart.js

Challenges

Undefined Engagement Model

Identifying whether children would respond better to gamified content, family collaboration, or structured lessons.

Need for Market Validation

Testing concepts to ensure alignment with user expectations and to understand cost-per-lead (CPL) and conversion rates (CR).

Optimal User Experience

Creating a platform that is both visually appealing to children and easy for parents to use.

Iterative Development Process

Ensuring that the final platform reflects actual user needs through iterative feedback loops.

Solutions Implemented

Market Research and Persona Development

Conducted surveys and interviews with parents and educators to determine the ideal features and approaches for the platform. Developed a user persona.

Concept Development

Three distinct concepts were created to address different learning styles: Gamified Platform: Learning through games, rewards, and interactive challenges. Family Platform: Collaborative activities for parents and children to learn together. Classical Platform: Structured lessons and traditional educational content.

Hypothesis Testing

Designed landing pages for each concept to test user interest. Measured demand, CPL, and CR to identify the most effective solution. Collected feedback to understand user preferences and refine the final platform.

Platform Development

Based on testing results, the Gamified Platform was selected. Development included gamified lessons, a reward system, and a progress tracker. Incorporated family-friendly features like shared activities for parents and children.

Results

Validated User Interest:
The Gamified Platform demonstrated the highest demand, with a significantly lower CPL and higher CR compared to the other concepts.

Engaging User Experience:
The gamified approach received positive feedback from both parents and children, with test users noting its fun and interactive nature.

Iterative Improvement:
User feedback informed ongoing refinements, ensuring the platform remains relevant and effective.

Launch-Ready Prototype:
A fully functional prototype was developed, incorporating:
- Gamified quizzes and challenges.
- A reward system with badges and progress milestones.
- Tools for parents to monitor and participate in their child’s learning journey.